Are you a woman over 30? We have a trainer for that!

Colleen Holiday has a passion for training women over 30, and she has 27 years of experience to prove it. She also comes equipped with three professional degrees, one of which is counseling psychology. She believes that her education is what gives her the competitive edge in the burgeoning population of personal trainers in this country. While the world is going toward high technology-low touch services, she feels that being there – being a real-time coach – equates to the high success and low turnover rate she gets to enjoy with her clients.

Colleen’s enthusiasm for her post-30 clients (though she trains all ages and genders} began when she turned 30 herself. She says, “There’s nothing like watching women go through the struggles of life in a 27-year career of training them. I observed a lot of depression and just a giving-up mentality about their health and themselves, and this is what shaped my entire business.” As a late bloomer herself, she decided to make every decade just a little better instead of the reverse. So, at 45, she was the subject of her own photo shoot, adorned the pages of, sold a calendar to raise money for rescue animals – another one of her passions– went on to be featured in The Huffington Post, Idea Fit Magazine, and has authored several publications on women’s fitness issues and overall wellness. It’s no wonder Colleen’s tagline is, “It’s not how you start, but how you finish.”

She asserts, “My goal is to make every female feel like she can be her most awesome at any age. I believe that reinventing yourself is fun, a real depression kicker. Seeing yourself improve is like nothing else! And self-care after 30 must become paramount since your life can slowly slip away from you while you take care of everyone else. You can’t do what you want in life without the very best version of YOU!”

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